Pemanfaatan Social Media Marketing untuk Meningkatkan Minat Remaja dalam Dakwah Islam pada Remaja Masjid Al-Qohhar
DOI:
https://doi.org/10.61689/potensi.v2i2.34Keywords:
social media, Islamic preaching, mosque youth, social media marketing, community serviceAbstract
Adolescents are among the most active users of social media, yet their usage often lacks direction toward productive and positive purposes, including Islamic preaching. This community service activity aimed to enhance the interest and capability of the youth at Al-Qohhar Mosque in utilizing social media as a platform for da’wah through a social media marketing approach. The program was conducted over three days and included observation, interactive training, and mentoring through a Focus Group Discussion (FGD). The results showed a significant improvement in participants’ understanding of digital preaching ethics, their ability to create engaging Islamic content, and increased parental involvement in guiding responsible social media use. This activity successfully fostered collaboration among youth, families, and the mosque community to build a value-based Islamic digital da’wah ecosystem
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