Pemberdayaan Perempuan dan Remaja Desa melalui Inovasi Sosial dan Kewirausahaan Kreatif Batik Madura Berbasis Kearifan Lokal Menuju Kemandirian Ekonomi dan Daya Saing Produk Unggulan

Abstract

This community empowerment program aims to enhance the economic independence and product competitiveness of women and youth in rural areas through social innovation and creative entrepreneurship in Madurese batik, rooted in local wisdom. The initiative addresses the limited economic opportunities and low participation of rural women and youth in productive activities. The program's objectives include improving entrepreneurial skills, fostering innovation in batik design, and strengthening market access for local products. Using a participatory action approach, the program involved training, mentoring, and collaborative product development with local artisans. The results show a significant improvement in participants’ skills in business planning, creative design, and digital marketing. Moreover, several new batik products with unique local motifs were successfully introduced and promoted through online platforms and local exhibitions. These outcomes indicate that empowering rural communities through context-specific innovation and entrepreneurship can generate sustainable socio-economic impacts. This program not only contributes to the economic resilience of rural communities but also revitalizes the cultural identity of Madura through batik as a competitive local product